B2B2C model breaker: Guangzhou Plastics Industry Group to build plastic products industry Internet service platform

Recently, Guangzhou Plastics Industry Group Co., Ltd. (Guangzhou Plastic Industrial Group Co., Ltd.) officially launched its independent research and development of plastic products industry Internet service platform-'plastic chain cloud '. The platform is the first vertical industrial Internet platform in China that focuses on the manufacturing and circulation links in the middle and lower reaches of plastics and deeply integrates the B2B2C business model, marking a key step in the transformation and upgrading of the traditional plastics industry to digitalization, intelligence and service.

, as a state-owned backbone plastic enterprise with a long history in South China, Guangzhou Plastics Industry Group has been deeply engaged in the industry for more than 60 years, covering the whole chain of plastic raw material modification, precision injection molding, packaging container manufacturing, intelligent mold research and development and green recycling. Faced with the long-standing pain points of information asymmetry in the industry, high procurement cost of small and medium-sized manufacturing enterprises, slow customization response of end customers and low efficiency of supply chain coordination, the group launched the "digital plastic industry" strategy in 2022, jointly built an industrial internet laboratory with Guangzhou software institute of Chinese academy of sciences, Huawei cloud and several universities, and completed the development of the platform infrastructure and the system access of 127 core factories in two years.

'Plastic Chain Cloud' platform adopts a four-dimensional linkage mechanism of' platform + factory + brand + terminal': the upstream aggregates 32 modified material suppliers and recycled particle manufacturers to realize transparent and one-touch price comparison of raw materials; More than 200 certified injection molding plants and mold factories are connected to the midstream, supporting online ordering, process coordination, quality traceability and capacity sharing; Downstream is directly connected to brand dealers and terminal retailers in the fields of household appliances, medical devices, daily chemical packaging, etc, and open the C- side personalized customization portal-consumers can upload design drawings through small programs, and the platform intelligently matches the factory and outputs sample quotations within 72 hours. At present, the construction of the first phase of 50000 SKU standard parts library has been completed, supporting the flexible production mode of small batch, multi-batch and fast delivery.

noteworthy that the platform has simultaneously launched a "plastic communication" credit service system, which generates enterprise digital credit scores based on real orders, quality inspection reports and logistics data, and has obtained bank credit support of over 0.32 billion yuan for 89 small and medium-sized enterprises. In the first half of 2024, the platform GMV reached 0.47 billion yuan, shortening the average order delivery cycle to 5.8 days, up 63% from the industry average. The Guangdong Provincial Department of Industry and Information Technology listed the project as a '2024's benchmark case for digital transformation of the manufacturing industry '.

Guangzhou Plastics Industry Group, said: 'We do not make a simple online mall, but use B2B2C as a link to reconstruct the value distribution logic of the plastics industry-let the factory understand the market better, let the brand understand manufacturing better, and let Consumers understand materials better. In the next three years, the platform will cover 8 major plastic industry clusters across the country, access more than 1000 manufacturing units, and build the first plastic carbon footprint tracking module in China to fully support green and low-carbon development. '

, with the continuous expansion of the 'plastic chain cloud' ecology, Guangzhou Plastics Industry Group is accelerating its transformation from a traditional manufacturer to a service integrator and standard promoter of the plastics industry, providing a replicable sample of SOE practice for the 'chain upgrade' of China's manufacturing industry.